SPA＆HOTEL MAIHAMA EURASIA
Guidelines for the Use of Social Media

[Introduction: Background and overview of the introduction of these guidelines]

With the spread of the Internet and mobile phones, it has become possible for each individual consumer to directly disseminate information to society. As a result, the brands and services offered by SPA＆HOTEL MAIHAMA EURASIA (hereinafter referred to as "the Hotel") and various other corporate activities are the subject of numerous discussions and dialogues that take place daily across borders, based on the Internet, such as blogs, message boards, and social media.

Under these circumstances, all those involved with the hotel must be aware that they have a role as ambassadors who accurately convey the value and appeal of the hotel's proud brand, and must fully understand the impact of online conversations about the hotel. Furthermore, when participating in such discussions, it is important to do so in an appropriate manner, taking into consideration the impact on the brand and business.

These guidelines have been created to help all hotel stakeholders (hereinafter referred to as "employees") deepen their understanding of social media, which is increasingly being used as a new platform for corporate marketing and communication activities, and to serve as guidelines for actively using social media to spread the brand value and positive impact of hotels.

■ Basic guidelines for using social media as an individual

Regardless of the organization to which you belong or the type of employment, all employees are required to understand the [Basic Principles of the Code of Conduct] and [SPA＆HOTEL MAIHAMA EURASIA 's Commitment Regarding Social Media] set out in the Code of Conduct, and to comply with [Regarding the Use of Social Media by Employees and Partner Companies].
In addition to complying with the business operation standards set forth by our hotel, the employment rules of each company to which our employees and employees of partner companies engaged in the hotel's business belong, and other relevant laws, regulations, and policies, it is also a necessary prerequisite for participating in social media activities, even if you are participating in social media activities in your own capacity as an individual, to understand the five basic values set forth by our hotel in social media activities and comply with the four items required when participating in social media activities.

■ Basic guidelines for talking about brands and companies through social media as a representative of SPA＆HOTEL MAIHAMA EURASIA

In order to represent the hotel and make statements about the hotel's corporate activities and brand through social media, regardless of the organization to which one belongs or the type of employment, one must take and receive certification from the hotel's certified training program. Of the statements about the hotel's corporate activities and brand made on various social media platforms, only those made within official hotel accounts and by employees who have taken and received certification from the certified training program will be recognized as the hotel's official views. Official accounts are managed and written by hotel employees and staff from agencies and production companies commissioned to support the management of the official accounts.
For details, please refer to [Requirements for SPA＆HOTEL MAIHAMA EURASIA Social Media Officers].
*Whether you are an individual or a representative of the hotel, you must not make any statements that could be misconstrued as an official statement about the hotel's corporate activities or brand using any account other than an official account authorized by the hotel.

*All companies of the hotel and partner companies engaged in the hotel's business are responsible for their employees' compliance with these guidelines.

1: [Basic principles of this code of conduct]

First, as part of our vision for achieving sustainable growth, regardless of whether our activities are online or not, all employees working at our hotel are expected to act in accordance with the following values.

These guidelines define how the above values should be implemented in the social media sphere and are intended to serve as a guide for employees when participating in social media activities, either in their personal capacity or in their capacity as representatives of the hotel. In the social media community, we must never forget who we are (a marketing company) and what our role is (to build a brand). While social media can be developed and implemented more quickly, easily, and at less cost than traditional media, the same basic rules and principles regarding messages and communication apply as with traditional media.

We encourage our employees to engage, explore, and participate in social media conversations in a fun yet respectful manner. However, we strongly urge each employee to adhere to various rules, including the values and business management policies established by our company, and to act based on their own good judgment and common sense.

2: [Commitment from SPA＆HOTEL MAIHAMA EURASIA regarding social media]

The hotel will act in accordance with its core values in the social media community and expects all employees, agents, vendors, suppliers, and others involved with the hotel to act in the same manner, regardless of their affiliation or position. We will review each case and take appropriate action.

■ Five basic values that SPA＆HOTEL MAIHAMA EURASIA upholds in its social media activities

1. Ensuring transparency
We will not create pseudo-pages or send messages with the aim of controlling the flow of discussion on social media. We will make it clear that all homepages and fan sites managed by the hotel are managed by the hotel. We will also grant these pages the authority to track and verify the proper operation of the sites, in accordance with appropriate internal protocols. Furthermore, if we provide bloggers or users with goods, money, or services, including product samples, or invite them to events, we will ask them to state this on their blogs and monitor their compliance.

2. Protecting Consumer Privacy
We must be careful in all aspects of personal information collection, storage, and use, all of which must comply with our personal information protection policy and relevant laws and regulations.

3. Respect for the rights of third parties
We respect and do not infringe on third-party rights, such as copyright, trademark, and portrait rights, even in the social media sphere, including user-generated content. When verifying and confirming compliance, we make appropriate decisions in a cross-departmental team, taking into account the differences in the circumstances of each user.

4. Responsibility for Technology Use
We do not cooperate with any organizations or websites that promote the use of excessive tracking software, adware, malware, or spyware.

5. Active listening and case studies
We listen to discussions in the internet community and will do our utmost to ensure that this Code of Conduct remains up to date with relevant laws and regulations and reflects appropriate standards of conduct.

3: [Use of social media by employees and partner companies]

The Hotel allows its employees and employees of partner companies working for the Hotel to use social media tools such as blogs as a form of personal self-expression and for business projects. What is important here is that all of these parties fully understand the impact of what they say about the Hotel on the Internet, including social media, and that the Hotel, as a company, must bear the ultimate responsibility for such statements.

■ What is expected of all employees of SPA＆HOTEL MAIHAMA EURASIA and employees of partner companies when using social media

There is a big difference between speaking "on behalf of" the Hotel and speaking "about" the Hotel. The items listed below apply to all instances when anyone associated with the Hotel, even in an individual capacity, participates in social media activities and mentions the Hotel's brand and corporate activities.

1. Strict adherence to applicable policies, such as business operation standards
All employees must comply with the business management policies established by the Hotel, the work regulations and personal information protection policies of the respective companies to which the Hotel's employees and employees of partner companies engaged in the Hotel's business belong, and other related policies, laws, etc.

2. Act as a guardian of brand value
With so much information on social media, it is essential for each and every employee to cooperate in understanding how our hotel and our brand are being spoken about. Even if it is not directly related to your job, if you come across a post online that you believe is important for our hotel's brand or corporate reputation, whether positive or negative, please report it immediately to our social media specialist in the Marketing and Public Relations department.

3. Leave the response to negative posts to experts and do not act on your own judgment.
Even if you come across negative or defamatory posts about our hotel, please refrain from refuting or arguing at your own discretion. Only those who have received specialized training and are qualified to participate in social media discussions "on behalf of SPA＆HOTEL MAIHAMA EURASIA." If you come across any problematic posts, please report them immediately to the social media manager in our marketing and public relations department.

4. Be especially careful when writing about work
On social media, the line between work-related posts and personal posts can easily become blurred. While we respect the freedom of speech of our employees, we must remember that colleagues, superiors, and even business partners may access or forward and see such content. Therefore, we must not only never post confidential work-related information, but also be fully aware that publicly expressing positions that are contrary to the official views or interests of the hotel may spark controversy and speculation that could damage our brand value.

4: [What we expect from the SPA＆HOTEL MAIHAMA EURASIA social media manager]

Just as with traditional mass media, it is also important for us to protect and even enhance our corporate reputation and brand value by engaging in and participating in online conversations about our hotel and brand.
As a Hotel-certified representative, when speaking on social media to represent the Hotel, you are expected to:

1. Take the required training program and get certified
Anyone who officially represents the Hotel through the official accounts designated by the Hotel must complete a prescribed training program and receive certification. This applies not only to employees of the Hotel, but also to those affiliated with agencies and production companies that support the operation of the official accounts.

2. Make it clear that it is a representative location for SPA＆HOTEL MAIHAMA EURASIA
Communications in an official capacity representing the Hotel must be made only through official accounts approved by the Hotel. Therefore, official accounts must clearly state that they are official accounts of SPA＆HOTEL MAIHAMA EURASIA.

3. Keep records
Because online conversations can be very immediate, it is important to keep a record (log) of any conversations you make on behalf of the hotel.

4. If in doubt, don't post.
As a representative, if you make a statement on social media on behalf of the hotel, it must be accurate and not misleading or ambiguous. If you are unsure whether a statement is correct or will have a positive impact on the reader, please refrain from posting it. If you are unsure how to address a post, please consult with the Social Media Specialist in the Marketing and Public Relations department.

5. Do not infringe on the rights of others
If you use third-party content, you must always credit the rights owner in your post and confirm that you have permission to use the content.

6. Remember that local posts can have global impact
The great thing about social media is that it instantly connects the world across borders, cultures, and races, but what may be considered correct in one country may be inaccurate or even illegal in another. Therefore, we must remember that our own comments can have global consequences.

7. Recognize the permanence of the Internet.
Once information is published online, it may remain as a permanent record, even if it is later deleted. If you are unable to properly express your beliefs and opinions in context due to limitations such as character limits, please respond by providing a link to a site where you can find a correct statement.

Revised April 2024

[Reference: List of official social media accounts for SPA＆HOTEL MAIHAMA EURASIA]

A list of our official social media accounts and activities
(As of November 2025)

■ Instagram
- SPA＆HOTEL MAIHAMA EURASIA official account
https://www.instagram.com/maihamaeurasia
■ X (formerly Twitter)
- SPA＆HOTEL MAIHAMA EURASIA official account
https://x.com/maihamaeurasia